Senior Area Sales Executive - General Trade

About the role

Unilever is looking for a highly driven Senior General Trade Channel Executive to lead in-store execution, trade visibility initiatives and Perfect Store implementation across General Trade channels in Laos. The role drives execution standards, enhances retail presence, manages merchandising operations and ensures commercial priorities are delivered in the market.

Key responsibilities

• Deploy and govern Perfect Store standards across all retail channels, and develop execution guidelines and store standards aligned with channel strategy.
• Monitor Perfect Store KPI performance and compliance through regular market audits and evaluations.
• Plan, allocate, deploy and track Point-of-Sale materials (POSM), and monitor their utilization and effectiveness.
• Drive monthly commercial priorities and track execution via field visits, retail audits and digital monitoring tools.
• Ensure outlets comply on product availability, visibility, pricing and promotions, and collaborate with distributors.
• Manage merchandising agencies and field execution partners, and coach sales teams on Perfect Store principles.

Required profile

• Bachelor's degree in Business Administration, Marketing, Sales, Management or a related field.
• Minimum 4-6 years of experience in Sales Operations, Trade Marketing, Channel Development or Commercial Execution within FMCG.
• Proven experience managing POSM deployment, merchandising programs and distributor partnerships.
• Ability to manage multiple stakeholders and to work independently in a fast-paced environment; extensive travel required.
• Preferred: experience in multinational FMCG, commercial excellence or sales capability development, and managing third-party merchandising agencies.

Required skills

• Strong analytical skills with KPI monitoring and retail audit experience.
• Excellent communication, presentation and stakeholder management skills.
• Proficiency in Microsoft Excel, PowerPoint and other reporting or sales tracking tools.