Senior General Trade Channel Executive

About the role

We are seeking a highly driven Senior General Trade Channel Executive to lead in‑store execution excellence, trade visibility initiatives, and Perfect Store implementation across General Trade channels in Laos. This role is responsible for driving execution standards, enhancing retail presence, managing merchandising operations, and ensuring commercial priorities are effectively delivered in market.

Key responsibilities

• Lead deployment and governance of Perfect Store standards across all retail channels.
• Develop execution guidelines and store standards aligned with channel and business strategies.
• Monitor Perfect Store KPI performance through regular market audits and evaluations.
• Manage end‑to‑end planning, allocation, deployment, and tracking of Point‑of‑Sale Materials (POSM).
• Ensure timely execution of visibility initiatives supporting brand and category objectives.
• Track execution of monthly commercial priorities via field visits, retail audits, and digital tools.
• Collaborate with distributors and merchandising agencies to ensure consistent implementation of standards.
• Conduct coaching and capability‑building programs for sales teams on Perfect Store principles.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales, Management or related field.
• 2‑6 years experience in Sales Operations, Trade Marketing, Channel Development or Commercial Execution within FMCG.
• Strong understanding of General Trade operations, Perfect Store concepts and retail execution standards.
• Proven experience managing POSM deployment, merchandising programmes and distributor partnerships.
• Excellent communication, presentation and stakeholder management skills.
• Willingness to travel extensively for market visits and field audits.

Required skills

• Microsoft Excel
• PowerPoint