General Trade Channel Manager – Laos

About the role

Unilever is seeking a commercially driven General Trade (GT) Channel Manager to lead channel growth and execution excellence in Laos. You will translate strategic category plans into actionable initiatives, working closely with cross‑functional teams to boost sales, market share and profitability.

Key responsibilities

• Develop and execute GT channel strategies for the Laos market.
• Convert category growth plans into channel initiatives that drive sell‑in, sell‑out, distribution and profitability.
• Monitor channel performance metrics and identify growth opportunities.
• Manage trade investments, ensuring ROI and budget compliance.
• Partner with Category, CSP, CD Excellence and Field Sales teams to implement plans.
• Drive Perfect Store implementation, promotional activations and in‑store visibility.
• Analyse sales data, shopper insights, competitor activity and market trends.
• Leverage digital and data‑driven tools to improve channel effectiveness.
• Build capabilities and champion continuous improvement across the channel team.

Required profile

• 3‑5 years of experience in Trade Marketing, Channel Management, Sales or a related FMCG commercial role.
• Strong understanding of General Trade dynamics and route‑to‑market strategies.
• Proven track record of developing and executing channel plans that deliver results.
• Commercial and financial acumen with experience managing trade budgets.
• Excellent analytical, problem‑solving and stakeholder management skills.
• Ability to work across functions and influence without authority.

Required skills