Head of Marketing - US Market (100% Remote)

About the role

A remote recruitment and talent acquisition firm serving the U.S. market is entering a new growth phase and needs a Head of Marketing to define and run its marketing strategy, building a sustainable pipeline of qualified buyers that drives revenue. This is a hands-on role with no direct reports, focused on managing the relationship with a marketing agency. Success is measured by inbound calls booked and inbound closed-won deals.

Key responsibilities

• Define and lead marketing strategy: channel mix, budget allocation and quarterly priorities.
• Execute the strategy, build the plan, identify processes, tools and support, and use results to decide what to improve next.
• Manage the relationship with the marketing agency and review its performance.
• Plan OKRs with leadership, define success metrics and track progress.
• Shape the company's story, messaging and positioning for U.S. buyers.
• Align priorities with Sales, Customer Success, People and RevOps, keep HubSpot lead reporting accurate and diagnose funnel issues.
• Use AI and workflow automation to make marketing processes more efficient.
• Report progress, results and decisions to the Co-CEOs.

Required profile

• 5+ years leading marketing end to end, from strategy through execution and results.
• Experience generating qualified pipeline for B2B companies with $100K+ ACV.
• Experience selling in the U.S. market and marketing to executives (C-suite, VP or Head level) at tech companies of 100 to 10,000+ employees.
• Experience working with external agencies, contractors or fractional staff, including reviewing their performance.
• English C1 or higher; executive communication that is confident, concise and structured.

Required skills

• End-to-end SEO leadership (technical, on-page, off-page and link building), having scaled it from 1 to N.
• Building non-SEO channels from 0 to 1, such as paid media or events.
• HubSpot experience expected.
• Hands-on experience with AI, automation and workflow projects.
• Nice to have: marketing talent-as-a-service or staffing services, and marketing to buyers in EMEA.

What we offer

• 100% remote work.
• Competitive compensation with six-monthly reviews and performance bonuses.
• Global health insurance covering medical, dental, vision, mental health and routine care.
• Paid holidays, vacation, sick leave and family care days, plus parental leave and family-friendly policies.
• Direct access to the Co-CEOs and autonomy over how the company grows.

To apply, send your CV in English to the company's talent team with the subject "Head of Marketing"; only candidates meeting the requirements will be contacted.