Brand Manager - Premium Beer

About the role

Lao Brewery (LBC) is looking for a Brand Manager for its Premium Beer portfolio, based at the Vientiane head office. The role develops and leads the growth agenda of the premium brands, driving share growth, brand health KPIs and profitability. It reports to the Marketing Manager.

Key responsibilities

• Progress brand growth plans, market research, marketing communications and promotional campaigns for the premium brands portfolio, with accountability for segment profitability and the advertising and promotion budget
• Manage relationships with above-the-line marketing, digital and event agencies, the Carlsberg Asia regional office and key internal stakeholders
• Direct daily operations and work with Trade Marketing and Sales on a focused premium channel strategy
• Develop promotional strategies for brand awareness and profitability, and manage consumer and trade promotions and marketing events
• Adapt brand positioning and communication to Global/Group best practice, and support the Marketing Manager on brand building and cross-functional projects
• Drive new product development in the market and build an annual business plan
• Analyse competitors and market trends, and monitor pricing, distribution and POS to optimise brand positioning
• Control expenses within the allotted budget and manage day-to-day timelines

Required profile

• Bachelor's degree in business administration or equivalent; MBA is an advantage
• At least 5 years of in-depth knowledge of brand subjects and commercial
• At least 2 years of brand experience in FMCG/F&B preferred
• Cross-functional exposure (trade marketing, sales, finance, supply chain) is favourable
• Solid track record of results, strong communication and presentation skills, and analytical and project management abilities

Required skills

• High proficiency in Excel and PowerPoint
• Digital media experience
• Knowledge of category P&L

To apply, submit an updated CV and cover letter in English by 3 November 2026.