Channel & CD Excellence Manager

About the role

Unilever is looking for a Channel & CD Excellence Manager in Vientiane, Laos, within its Customer Development function. The role drives commercial execution, channel development and retail excellence across Laos, leading Perfect Store implementation, developing channel growth strategies, managing the Champa programme and ensuring commercial investments deliver sustainable growth.

Key responsibilities

• Lead Perfect Store deployment and execution standards across priority channels
• Drive retail excellence, outlet transformation and in-store execution improvements
• Develop channel growth strategies for General Trade and Emerging Channels
• Manage route-to-market optimisation and channel transformation initiatives
• Oversee Trade Terms Structure (TTS) and Brand Marketing Investment (BMI) budgets
• Lead the Champa programme strategy, deployment and performance management
• Manage agency partners, field teams and performance scorecards
• Build capabilities and improve productivity of frontline teams
• Collaborate with Sales, Marketing, Finance, Supply Chain and distributor partners

Required profile

• Bachelor's degree in Business, Marketing, Sales, Management, Economics or a related field
• Experience in Customer Development, Sales, Trade Marketing, Channel Development, Commercial Excellence or FMCG
• Strong understanding of General Trade, Emerging Channels, retail execution and route-to-market models
• Experience managing field sales, retail activation programmes or agency partners
• Experience in Laos or similar developing markets is an advantage

Required skills

• Channel strategy and development
• Commercial excellence and Perfect Store execution
• Retail and outlet transformation
• Route-to-market optimisation and general trade management
• Agency and vendor management
• Budget and investment management
• Performance analytics, capability building and coaching
• Stakeholder management and cross-functional collaboration