Channel Shopper Marketing Assistant Manager

About the role

The Channel Shopper Marketing Assistant Manager will support the Channel Shopper Marketing Manager in driving customer activation plans, managing trade budgets, and ensuring flawless in‑store execution across the Vientiane market.

Key responsibilities

• Manage and track TTS and BMI budgets, ensuring efficiency, compliance and timely claim settlement.
• Develop and execute monthly promotion and sales activation plans to meet business targets and maximise ROI.
• Lead regular catch‑up sessions with business stakeholders to align innovations, category priorities and campaigns with inventory, POSM assets and display availability.
• Negotiate and close commercial agreements with customers and distributors to support growth objectives.
• Collaborate with customers to implement marketing and shopper activation programmes.
• Coordinate with Sales, Category, Supply Chain and Channel teams to ensure flawless campaign execution and stock buffers.
• Drive availability, visibility, assortment, shelving and merchandising to maximise product presence.
• Use market insights, shopper understanding and data to develop growth strategies and recommendations.
• Maintain stock supply and replenishment to keep CCFOT above 95% and OSA at 85% MT.
• Monitor promotion performance and provide actionable recommendations for continuous improvement.

Required profile

• Bachelor’s degree in a related field.
• 1‑3 years experience in sales, trade marketing, shopper marketing, category management or FMCG.
• Commercially driven, highly organised and data‑oriented.
• Strong customer relationship and stakeholder engagement abilities.
• Excellent negotiation, communication and analytical problem‑solving skills.
• Resilient, adaptable and agile in a fast‑changing environment.
• Good command of English; additional languages are a plus.

Required skills

• Advanced proficiency in Microsoft Excel.
• Advanced proficiency in Microsoft PowerPoint.
• Advanced proficiency in Power BI.