Marketing and Communications Manager

About the role

The Marketing and Communications Manager will lead the development and execution of integrated marketing strategies to boost Avani Lanexang Vientiane Hotel’s brand awareness, reputation, and revenue. You will oversee public relations, digital marketing, social media, content creation, advertising, and promotional campaigns while ensuring alignment with business objectives and brand standards.

Key responsibilities

• Develop and implement annual marketing and communication plans supporting business goals.
• Maintain consistent brand messaging and visual identity across all channels.
• Build and nurture relationships with media, influencers, tourism organisations, and industry partners.
• Manage social media platforms, website content, email campaigns and online advertising.
• Oversee creation of marketing collateral such as brochures, videos, photography and promotional materials.
• Plan and execute seasonal promotions, events, F&B campaigns and special offers.
• Manage the marketing communication budget and track performance using analytics.

Required skills

• Content creation and storytelling aligned with brand voice.
• Social media management and digital marketing tools.
• SEO and SEM knowledge to improve online visibility.
• Media relations and public‑relations experience.