Senior Trade Marketing Executive

About the role

Unilever is looking for a highly driven Senior Trade Marketing Executive to lead Perfect Store implementation, in‑store execution excellence and visibility initiatives across General Trade channels in Laos. You will be responsible for ensuring commercial priorities are delivered through effective retail execution and strong partnership management.

Key responsibilities

• Deploy and govern Perfect Store standards, develop execution guidelines and monitor KPI performance through regular market audits.
• Plan, allocate, deploy and track Point‑of‑Sale Materials (POSM) and ensure timely visibility initiatives that support brand and category objectives.
• Drive monthly commercial priorities, conduct field visits, retail audits and use digital tools to track execution performance.
• Collaborate with distributors and merchandising agencies to guarantee outlet compliance on product availability, pricing, promotion and visual standards.
• Coach sales teams on Perfect Store principles and execution excellence.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales, Management or a related field.
• 2‑6 years of experience in sales operations, trade marketing, channel development or commercial execution within the FMCG industry.
• Strong understanding of General Trade, Perfect Store concepts and retail execution standards.
• Proven ability to manage multiple stakeholders, conduct KPI analysis and work independently in a fast‑paced environment.

Required skills

• Proficiency in Microsoft Excel.
• Proficiency in Microsoft PowerPoint.
• Experience with reporting or sales tracking tools.