Senior Trade Marketing Executive

About the role

A highly driven Senior Trade Marketing Executive is sought to lead in-store execution, trade visibility initiatives and Perfect Store implementation across General Trade channels in Laos. The role drives execution standards, enhances retail presence, manages merchandising operations and ensures commercial priorities are delivered in the market.

Key responsibilities

• Lead the deployment and governance of Perfect Store standards across all retail channels
• Develop execution guidelines and store standards aligned with channel and business strategy
• Monitor Perfect Store KPI performance and compliance through regular market audits and evaluations
• Manage the full cycle of Point-of-Sale Materials (POSM): planning, allocation, deployment and tracking, and evaluate their effectiveness
• Drive monthly commercial priorities and track performance via field visits, retail audits and digital monitoring tools
• Ensure outlets comply on product availability, visibility, pricing and promotions, and collaborate with distributors
• Manage merchandising agencies and field execution partners, and coach sales teams on Perfect Store principles

Required profile

• Bachelor's degree in Business Administration, Marketing, Sales, Management or a related field
• 2-6 years of experience in Sales Operations, Trade Marketing, Channel Development or Commercial Execution in FMCG
• Strong understanding of General Trade, Perfect Store and retail execution standards
• Proven experience managing POSM, merchandising programmes and distributor partnerships
• Ability to manage multiple stakeholders and work independently in a fast-paced environment; extensive travel required
• Preferred: experience in multinational FMCG, commercial excellence or sales capability development, and managing third-party merchandising agencies

Required skills

• Analytical skills with KPI monitoring and retail audit experience
• Excellent communication, presentation and stakeholder management skills
• Proficiency in Microsoft Excel, PowerPoint and reporting or sales tracking tools